Mr. PI started practising online marketing when 1 computer with an internet connection in an entire office was normal and Willem still had hair. Founded PI after being Marketing & IT Manager at several (travel) companies for 10 years.
Loves to push the limits to make our clients happy. And our employees crazy. With his terrible music taste.
Mr. Big Data. If it‘s not in a database, it’s just not real for Michel. Creates models and builds high tech software & systems like he’s playing with Lego. Challenges himself and all PIoneers every day to become the best.
Probably even has a query running to analyse how much toiletpaper to buy.
Mr. Brzomething loves crunching numbers, driving the business, reinventing business models & defining strategies. After gratuating cum laude worked his way up from Team Leader at Bain & Company to MD at Lebara and CFO at PI.
Analyzed his own birth and gave his mother an improvement strategy. At 2 months. No really.
Picked up at the Growth Hacking Academy, and the latest addition to the PI data & growth team. She is curious and driven by data. Therefore she is ruthless in getting every last bit of conversion rate. Her focus is on paid channels.
Always comes up with a clever way to send triggering and inspiring newsletters compaigns to customers that haven’t shown an intention to buy yet. He rules at Pitlane and makes the craziest grilled cheese sandwiches of the office.
Eat, sleep, SEO, repeat. Has a true passion for everything that is SEO and does not do half a job, even in his private life. It won’t take long until search engines get will scared of him. Play out SEO? Challenge accepted!
Branding and content is absolutely her speciality. She did a Media, Information & Communication study and also a digital content creation training. Her focus is on creating content for PI marketing itself and visual content for customers.
He’s doing research on how to make our newsletter campaigns more effective. He also helps creating these newsletters in Pitlane. battles with Timen for the title ’tallest man in the office‘, we’re not sure yet...